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How this Blog Began

Take yourself back to the first lockdown of the Covid-19 pandemic in the spring of 2020.

There's not a lot going on, suddenly I have a lot more free time on my hands and I'm feeling a lack of purpose. As I go into in various forms in my articles, purpose is an often underrated but highly valuable human motivator. I'm young, I've just started my career and I'm desperate to throw myself head first into my new sector - digital transformation. But I feel lost, and as each new day goes by not only do I feel like I'm not moving forwards, but strangely I feel like I'm moving backwards.

So I decide to make a change. I work for Crossfuze, an implementation partner with ServiceNow, and as part of that I have access to a wealth of content describing how organisations should digitally transform, and more importantly, how to go about it successfully. Naturally, I start reading, I start making notes but I realise motivation is low. Why am I doing this? What am I doing this for? I find that just learning for myself, almost in secret away from anyone else, isn't driving me.

I realise I need to embed some more discipline and I think, if I publish my notes in the form of blog articles, it'll hold me to account and I'll find my focus. But if I'm going to do it, I'm going to do it properly. I'm going to create my own website and I want to agree with myself that I'm going to release some new content at least once a month, no excuses.

From there, the Digital Iceberg was born....

Who am I?

My name is Oliver Nowak, and I am the author of this blog.

To understand the name and purpose of this blog is to understand a bit about me, who am I?

In autumn of 2019, I had graduated from university that summer, I'd just come back from 2 months travelling around Europe with my brother, and it was time to start applying for jobs.


What did I want to do? - I had 3 non-negotiables: I wanted to work with people, I wanted variety in my every day, and I wanted to develop the skills that would one day lead to me starting my own small business. For this, consultancy felt like a good fit. But as time went by, rejection after rejection, I had to widen my net.

Next, I applied for a Sales role through recruiter Pareto Law. Ahead of what I felt like a crunch-time assessment centre, I spoke to my Uncle to ask for some advice based on his extensive business experience. He told me to think about one thing, what is your personal brand? And to him, what marked me out was my Emotional Intelligence. With this information, I set about creating my brand - An Iceberg.

Like an Iceberg, in human beings there is always more going on below the surface than above the surface. Those who can best understand what's going on below the surface, with the most Emotional Intelligence, will ultimately be happier in life and in business.

Following this assessment centre. I landed a job with Crossfuze, working in the digital transformation sector. And I fast learnt, that it perfectly complemented what I am all about. Organisations think digital transformation is all about the technology, the functional thinking on the surface. But it is only those that think about their people and their culture that truly transform, and truly succeed. Digesting this, learning about this, and communicating this has become the mission of this blog.

I hope this gives you some useful insight, and I hope you enjoy the blog!!

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