You’re Not Going to Predict
the Next Market Crash
A behavioural and evidence-led challenge to market forecasters, revealing why we fall for predictions and how investors can focus on what truly matters.

From Wall Street forecasts to headline-grabbing gurus, we’re constantly bombarded with predictions about the next market crash. But do these forecasts stand up to scrutiny? This e-book dives deep into the psychology and incentives that keep investors hooked on prophecy, and why most predictions fall short.
Drawing from data, behavioural science, and decades of misplaced certainty, it explores why even seasoned experts often get it wrong. It presents case studies of famous forecasters, unpacks the media dynamics that fuel the noise, and outlines practical strategies for building a plan that doesn’t rely on clairvoyance.
Whether you're a sceptical investor or simply tired of market noise, this is a grounded guide to resisting the illusion of certainty and building resilience in the face of inevitable volatility.
